Cosmetic & general dentistry · South Florida
ConceptImplant Center of Miami
Patients could see the $1789 implant price and the free consultation, but booking it meant a contact form and waiting for a call back.
This is a concept: a worked example of how we'd approach a practice like this, not a client project.
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The situation
Implant Center of Miami is a fee-for-service implant practice with six offices across South Florida. Board certified implantologist Dr. Tatiana Herzog leads a team that includes a cosmetic dentist and an oral and maxillofacial surgeon. The practice doesn't accept insurance, so patients pay directly or with financing. It offers a free implant consultation, and single-tooth implants at $1789 for patients on its discount plan.
The website opens well: the doctor, the price and the free consultation are all on the first screen. Most of what a patient wants to know before booking, though, sits on separate pages or isn't on the site at all.
The problem
Every booking button led to a contact page. Patients filled in their name, email and phone, chose an office and a service, ticked a consent box, and were told a team member would contact them as soon as possible. The office answers the phone Monday to Friday, 9 am to 7 pm, so a request sent in the evening or at the weekend waited for the next working day.
Before booking, patients also had to piece the practice together themselves. The doctors appeared with a name and a title, with their training on separate profile pages. Nothing walked through what happens at the consultation or after it. Payment facts, financing and pricing sat on different pages, and the payment page, the financing page and the footer each named different financing companies. The homepage listed five cities while six offices were open.
The patient's side
The same search, before and after.
Before: the old site
8:40 pm
Searches for dental implants in Miami after work.
8:41 pm
Sees the $1789 price and the free consultation, and taps Request Appointment.
8:43 pm
Fills in the contact form, picks an office and a service, and ticks the consent box.
8:44 pm
Reads that a team member will be in touch as soon as possible. The office opens at 9 am.
After: the new site
8:40 pm
Searches for dental implants in Miami after work.
8:41 pm
Reads the five steps from the free consultation to new teeth, and who the doctors are.
8:42 pm
Checks the price, its conditions and how financing works, on the same page.
8:44 pm
Requests a consultation in three steps: implants, the nearest office, Tuesday morning.
Booked
What changed
6 changes, before and after.
01 / 06Booking path
A free consultation in three short steps
- Before
- Every booking button led to a contact page: a form with a required office and service, a consent box, and a call back "as soon as possible".
- After
- A booking card on the page itself: what to talk about, which office and when suits, then a first name, phone and email. No medical history asked.
02 / 06First visit explained
The first visit, step by step
- Before
- The homepage said the consultation was free with no hidden fees. Nothing said what happens at it or after it.
- After
- Five steps from the first call to new teeth: the free exam and 3D images, the treatment plan, implant placement and the final crowns.
03 / 06Team by name
Every doctor by name and training
- Before
- Doctors appeared with a name, a title and a Learn More link. Training and credentials sat on separate profile pages.
- After
- Each doctor's training, residency and credentials on the card, as stated on their profiles, so patients can ask for a doctor when they book.
04 / 06Treatments and consultations
Treatments that lead to a consultation
- Before
- Six service cards, each with a Learn More link to another page, and a long menu of treatment pages.
- After
- Six treatments in one panel. Picking one shows what it involves, and its booking button selects that treatment in the booking form.
05 / 06Payment explained
Costs and payment, answered on one page
- Before
- Payment facts, financing and pricing sat on separate pages, and the payment page, the financing page and the footer named different financing companies.
- After
- One section with the ways to pay, the $1789 price with its conditions, and answers to the first questions: cost, the consultation fee, financing and insurance.
06 / 06Locations
All six offices, side by side
- Before
- The homepage said the practice had locations "across the state of Florida" and named five cities. The Hialeah office wasn't in the list.
- After
- All six offices with full addresses, shared hours and the one phone number. Patients say which office suits them when they book.
01 / 06Booking path
A free consultation in three short steps
- Before
- Every booking button led to a contact page: a form with a required office and service, a consent box, and a call back "as soon as possible".
- After
- A booking card on the page itself: what to talk about, which office and when suits, then a first name, phone and email. No medical history asked.
02 / 06First visit explained
The first visit, step by step
- Before
- The homepage said the consultation was free with no hidden fees. Nothing said what happens at it or after it.
- After
- Five steps from the first call to new teeth: the free exam and 3D images, the treatment plan, implant placement and the final crowns.
03 / 06Team by name
Every doctor by name and training
- Before
- Doctors appeared with a name, a title and a Learn More link. Training and credentials sat on separate profile pages.
- After
- Each doctor's training, residency and credentials on the card, as stated on their profiles, so patients can ask for a doctor when they book.
04 / 06Treatments and consultations
Treatments that lead to a consultation
- Before
- Six service cards, each with a Learn More link to another page, and a long menu of treatment pages.
- After
- Six treatments in one panel. Picking one shows what it involves, and its booking button selects that treatment in the booking form.
05 / 06Payment explained
Costs and payment, answered on one page
- Before
- Payment facts, financing and pricing sat on separate pages, and the payment page, the financing page and the footer named different financing companies.
- After
- One section with the ways to pay, the $1789 price with its conditions, and answers to the first questions: cost, the consultation fee, financing and insurance.
06 / 06Locations
All six offices, side by side
- Before
- The homepage said the practice had locations "across the state of Florida" and named five cities. The Hialeah office wasn't in the list.
- After
- All six offices with full addresses, shared hours and the one phone number. Patients say which office suits them when they book.
The result
The redesign is a concept prepared for the practice and isn't live, so there are no results to report. What it changes for patients: everything they need before a first visit, from the doctors and the steps to the price and how to pay, is on one page, and requesting a free consultation takes three short steps instead of a contact form.
For the front desk, requests arrive with the treatment, the office and a preferred day already chosen. If it goes live, we would agree with the practice how to measure it from its own records, for example consultation requests made outside office hours.
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